Am 13.9.2017 findet im Ottobock Science-Center das 1. Expertenforum Technologiemarken statt. Der Expertenrat Technologiemarken wurde von Jürgen Gietl, Prof. Dr. Holger J. Schmidt, Prof. Dr. Karsten Kilian und Prof. Dr. Carsten Baumgarth vor knapp zwei Jahren ins Leben gerufen.

Die Initiatoren haben nun entschieden, den Kreis zu vergrößern, weshalb am Vorabend die offizielle Gründung des Vereins Expertenrat Technologiemarke stattfinden wird.Das 1. Expertenforum wird sich mit der Digitalisierung im Rahmen der Markenführung von Technologiemarken beschäftigen. Unternehmensvertreter von starken Technologiemarken wie Ottobock, Henkel Klebstoffe, Phoenix Contact und Jungheinrich werden in diesem exklusiven Format Einblicke in ihre digitale Arbeit geben und auch aktuelle Herausforderungen thematisieren. Weiterhin wird u.a. Prof. Baumgarth Studien zur Digital (Marketing) Leadership vorstellen.

 
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1. Expertenforum: Digitale Markenführung in Tech-Unternehmen

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